GoHighLevel Agency for Virginia Businesses

Virginia Telephone Privacy Protection Act: The Short Version

Virginia’s telemarketing law sits in Chapter 44 of Title 59.1, starting at section 59.1-510. It is called the Virginia Telephone Privacy Protection Act, and it reaches further than many owners expect.

A “telephone solicitation” covers sales calls to a Virginia residence, to any landline or wireless number with a Virginia area code, or to a phone registered to a Virginia resident. The definition also names text messages sent to a wireless number with a Virginia area code or registered to a Virginia resident.

So the law can follow a lead with a 757 or 703 number even after that person moves to another state. A GoHighLevel agency Virginia companies hire should plan for that from the first workflow.

• Hours: section 59.1-511 allows solicitation calls only from 8 a.m. to 9 p.m. in the called person’s time zone, unless that person agreed to the call in advance.
• Identification: section 59.1-512 requires the caller to give their full name and the name of the business, right when the call connects.
• Do-not-call requests: section 59.1-514 bars further solicitations once someone says they do not want them, and it bars calls to numbers on the National Do Not Call Registry.
• Exclusions: calls made with prior express written permission, or inside an established business or personal relationship, fall outside the definition, unless the person already asked you to stop.

STOP Means STOP for Ten Years

A 2025 amendment to section 59.1-514 deals directly with texting. For a text solicitation, the do-not-call request is made by replying “STOP” or “UNSUBSCRIBE” to the message.

According to the current text of section 59.1-514, that request must be honored for at least 10 years from the time it is made. Ten years is far longer than most teams keep any marketing list, so data hygiene becomes part of compliance.

In GoHighLevel, a STOP or UNSUBSCRIBE reply switches on Do Not Disturb for SMS on that contact. The risk is not the reply itself. It is what happens later, when someone deletes old contacts, merges duplicates or re-imports a purchased list that brings the same number back without its opt-out.

That is why every GoHighLevel agency Virginia build we deliver keeps opted-out contacts on file instead of deleting them, and check every import against existing opt-out records before any campaign runs.

Who Pays When a Vendor Texts for You

Section 59.1-514.1 makes the seller and the telephone solicitor jointly liable when a prohibited call is made on the seller’s behalf. A call that promotes your products is presumed to be made for you, even without a formal agency relationship.

To overcome that presumption, the seller needs clear and convincing evidence that it never hired or asked the solicitor to call and that the calls happened without its knowledge or consent. In practice, if a lead vendor, appointment setter or marketing agency texts Virginians about your offer, assume the liability reaches you. A GoHighLevel agency Virginia sellers rely on should treat vendor control as part of the build.

Consumers can sue under section 59.1-515. The statute sets damages of $500 for a first violation, $1,000 for a second and $5,000 for each later one. A court may raise a willful first or second violation to as much as $5,000, and attorney fees and costs can be added.

GoHighLevel Agency Virginia Settings Compared

Here is how the main Virginia rules line up with a stock GHL account, and what a GoHighLevel agency Virginia setup changes.

Voice AI already places outbound calls only between 8 a.m. and 8 p.m. in the contact’s phone-number time zone. That sits inside Virginia’s window, though HighLevel says Voice AI does not check consent or Do Not Disturb before dialing, so those checks stay with your setup.

VCDPA: Privacy Rules for Larger Virginia Data Sets

The Virginia Consumer Data Protection Act covers businesses that operate in Virginia or target its residents and either process personal data of at least 100,000 consumers in a year, or process data of at least 25,000 consumers while earning over half their gross revenue from selling personal data.

Many small service businesses fall below both lines. The scope section, 59.1-576, also exempts nonprofits, colleges, financial institutions covered by Gramm-Leach-Bliley, and HIPAA covered entities and business associates.

Covered businesses must let consumers access, correct, delete and port their data, and opt out of targeted advertising, sales and significant profiling. Responses are due within 45 days, with one 45-day extension. Only the Attorney General enforces the law, after a 30-day cure notice, with civil penalties of up to $7,500 per violation.

For covered clients, our GoHighLevel agency Virginia team adds a privacy link to every GHL form and funnel, plus a request pipeline that shows each due date.

Northern Virginia to Hampton Roads: Where Our Clients Sell

The Virginia Economic Development Partnership groups the state into regions such as Northern Virginia, Greater Richmond, Hampton Roads, the Roanoke Region, Central Virginia and the Shenandoah Valley. Its featured sectors include aerospace and defense, tech and cyber, business and financial services, and life sciences.

That mix shows up in the businesses we build for. Government contractors and IT firms around Northern Virginia, defense suppliers and contractors in Hampton Roads, and practices and home services companies statewide all need clean follow-up for leads and clients. Our medical practice CRM and accounting firm CRM builds adapt well here.

Virginia runs entirely on Eastern time. Local numbers come from area codes 703 and 571 in Northern Virginia, 804 and 686 around Richmond, 757 and 948 in Hampton Roads, 540 and 826 in the west and north, 434 in the south-central region and 276 in the southwest.

We are a remote GoHighLevel agency Virginia clients reach by video call, and we do not claim a local office there. You can see how we handle neighboring Maryland or browse every state on the locations page. For the build itself, start with our done-for-you GoHighLevel setup.

This page is general information, not legal advice; confirm with counsel how the Telephone Privacy Protection Act and the VCDPA apply to your business. Last reviewed: October 15, 2026.