A GoHighLevel migration moves your contacts, pipelines, custom fields, tags and notes from another CRM into a GoHighLevel sub-account, then rebuilds your automations natively. Data moves by CSV import or API; workflows, email templates and reports do not transfer and have to be rebuilt. Careful mapping and a test import are what keep data from getting lost.
These GoHighLevel migration FAQs answer the questions business owners ask before switching: what moves, what doesn’t, how long it takes, what it costs and how to avoid losing leads during the cutover.
What can move into GoHighLevel?
Most core CRM data can move into GoHighLevel: contacts, companies, opportunities with their pipeline stages, custom fields, tags and notes. Contacts and opportunities can be imported from CSV files, and larger or more complex data, such as notes and history, can be moved through the GoHighLevel API.
- Contacts and companies: names, phones, emails, addresses and owner assignments.
- Opportunities: deals mapped into GoHighLevel pipelines and stages, with values and status.
- Custom fields and tags: created in GoHighLevel first, then mapped column by column.
- Notes and history: usually need a separate export or an API pull, because standard contact exports often leave them out.
- Appointments: future bookings should be re-created on GoHighLevel calendars so reminders run from the new system.
What doesn’t transfer automatically?
Automations, email templates, reports and engagement history don’t transfer automatically into GoHighLevel. Workflows from HubSpot, Keap, ActiveCampaign or any other tool must be rebuilt natively, and past email open and click data stays in the old platform, so export anything you need before you cancel.
- Workflows, sequences and automation rules (rebuilt, not imported).
- Email and SMS templates, which are usually re-created in the new builder.
- Historical email engagement and platform-specific analytics reports.
- Some message attachments, depending on what the old platform lets you export.
- Integrations, which need reconnecting to the new account.
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Should you migrate everything?
No. A CRM migration is the best time to clean your data. Duplicates, invalid emails, dead deals and contacts who opted out years ago slow a new system down and can hurt deliverability, so decide what to move, what to archive and what to leave behind before the import.
- Move: active customers, open opportunities and leads with valid consent.
- Archive: closed deals and old records you may need for reference or reporting.
- Leave behind: duplicates, bounced emails and test records.
A clean import makes later work easier too, from segmentation to a database reactivation campaign on the leads that went quiet.
Which CRMs can you migrate from?
You can migrate to GoHighLevel from almost any CRM that exports data, including HubSpot, Salesforce, Pipedrive, Keap, ActiveCampaign, Zoho, Mailchimp and ClickFunnels, plus spreadsheets. Each platform structures data differently, so field mapping is the step that decides whether the migration is clean.
We have platform-specific guides for the most common moves: Salesforce to GoHighLevel migration, Pipedrive to GoHighLevel migration and ClickFunnels to GoHighLevel migration. Each one covers what that platform exports and where its data lands in GoHighLevel.
HighLevel also publishes its own migration guides for platforms such as ActiveCampaign and Zoho, and offers a HubSpot data import, so check the official option for your source before building a custom import.
How long does a GoHighLevel migration take?
A GoHighLevel migration takes as long as its data volume, number of automations and integrations require. A single pipeline with clean data can move quickly, while an account with many workflows, custom objects and connected tools needs more time for mapping, rebuilding and testing.
| Factor | Shorter migration | Longer migration |
|---|---|---|
| Data | Clean, one source | Duplicates, several sources |
| Pipelines | One pipeline | Several pipelines with custom stages |
| Automations | A few simple sequences | Many branching workflows |
| Integrations | None or native ones | Custom API or webhook connections |
| Phone and SMS | New number, A2P ready | Number porting plus A2P registration |
Ask any provider for a timeline after they have seen your account, not before.
What are the steps in a safe migration?
A safe CRM migration into GoHighLevel follows a fixed order: audit the old account, back up and export the data, clean and map fields, run a small test import, rebuild automations, then go live and monitor. Skipping the test import is the most common cause of broken tags and fields.
- Audit: list contacts, pipelines, fields, workflows, forms and integrations.
- Back up and export: keep a full export of every object before anything changes.
- Clean and map: fix formats and match each column to a GoHighLevel field.
- Test import: load a small batch and check tags, fields and phone formats.
- Rebuild and verify: recreate automations natively and test every trigger.
- Go live: switch forms and numbers, then monitor the first days closely.
Do you need to run both platforms at once?
A short overlap is usually the safest way to switch. Keeping the old CRM active for a limited period while GoHighLevel goes live prevents missed leads, lets you compare results and gives you a fallback if something was missed. Budget for both subscriptions during that overlap.
During the overlap, make sure each form, ad and phone number sends leads to only one system. Leads split between two CRMs are harder to recover than leads in either one.
Will you lose contacts, tags or custom fields?
You won’t lose contacts, tags or custom fields when the migration is mapped and tested properly. Problems almost always come from fields that weren’t created before the import, tags spelled differently, or phone numbers in the wrong format, and a small test import reveals all three.
- Create every custom field in GoHighLevel before importing.
- Standardize tag names so automations match them later.
- Format phone numbers with the country code so SMS works.
- Keep the old system until you have checked the results.
What happens to unsubscribed contacts?
Unsubscribed and opted-out contacts must keep that status in GoHighLevel. Someone who unsubscribed from email or replied STOP to texts in your old system should be imported with Do Not Disturb set for that channel, so no workflow or campaign messages them by mistake.
Texting also needs registration. A number used for SMS in GoHighLevel must be tied to an approved A2P 10DLC brand and campaign; we handle A2P 10DLC registration for a $50 flat service charge.
Can your automations move over?
Automations can’t be imported into GoHighLevel from another platform, but they can be rebuilt. The safest approach is to document each active automation, what starts it and what it should achieve, then recreate the outcome with GoHighLevel workflows and test it with real contacts before go-live.
A rebuild is also the chance to drop old sequences nobody uses. Workflows copied without a plan are a common reason accounts end up with duplicate messages and broken triggers.
What happens to landing pages and SEO?
Pages hosted on your old platform stop working when you cancel it, so plan for them before you switch. Pages you keep need rebuilding on the new platform, and every old URL that had traffic or links should point to its new page with a 301 redirect to protect search rankings.
How much does a GoHighLevel migration cost?
A GoHighLevel migration costs more as the number of records, pipelines, workflows to rebuild and integrations grows. A small account with one clean pipeline is a light project, while multi-pipeline accounts with custom integrations need more mapping and testing time. A fair quote comes after someone reviews your account.
- Number of contacts, companies and opportunities.
- Pipelines, stages and custom fields to map.
- Workflows to rebuild and test.
- Integrations, API connections and webhooks.
Our packages and monthly plans are on the pricing page.
What if something breaks after go-live?
Problems after go-live usually show up in forms, calendars and workflows during the first days. Check that every form creates contacts, every booking triggers reminders and every workflow shows contacts moving through it, and keep the old data export until everything has been verified.
If you already migrated and things are misfiring, our GoHighLevel sub-account audit and rebuild finds broken triggers, overlapping workflows and duplicate contacts, then fixes them.
Can you migrate on your own?
Yes, small accounts with clean data can migrate themselves using GoHighLevel’s CSV import. The risk grows with data volume and automation count: mapping errors, lost tags and broken workflows are the common DIY problems, and fixing them later often costs more time than planning the import properly.
If your move involves custom data, API connections or several sources, our GoHighLevel API and integrations service handles data migration and the connections around it. Agencies moving whole sub-accounts between agency accounts can read our sub-account transfer guide.
Frequently Asked Questions
How long does a GoHighLevel migration take?
It depends on data volume, the number of automations to rebuild and the integrations you use. A single clean pipeline moves quickly, while accounts with many workflows and custom connections need more time for mapping and testing. A reliable timeline comes only after someone has reviewed your old account and your data.
Can I migrate from HubSpot to GoHighLevel without losing data?
Yes. Contacts, companies, deals and custom fields can move from HubSpot when fields are created in GoHighLevel first, columns are mapped carefully and a small test import is checked before the full load. Workflows, email templates and engagement history don’t transfer, so document and export them before you cancel HubSpot.
Do my workflows transfer automatically?
No. Automations from other CRMs can’t be imported into GoHighLevel. Each workflow has to be documented, rebuilt natively with GoHighLevel triggers and actions, and tested with real contacts before go-live. Rebuilding is also a good moment to remove old sequences and avoid duplicate messages in the new account.
Can I keep my business phone number?
Usually yes. US numbers can be ported into GoHighLevel’s LC-Phone; HighLevel says ports of fewer than 50 numbers typically take two to four weeks, and message history does not move with the number. Texting from it then needs an approved A2P 10DLC brand and campaign, so plan both early.
Will my SEO rankings drop when I move my pages?
Rankings are protected when each page that had traffic is rebuilt on the new platform and the old URL is 301 redirected to its new address. Pages that disappear without a redirect lose their rankings and links, so list every important URL before you cancel the old platform.
How much does a GoHighLevel migration cost?
Cost depends on the number of records, pipelines, workflows to rebuild and integrations to reconnect. A small account with clean data is a light project, while complex accounts take more mapping and testing. Get a quote after an account review, and compare it with our published packages on the pricing page.